Delivery: galleries, licensing, upsells

The delivery playbook: private gallery with a download, license terms stated on delivery, a 48-hour promise kept, and the print or album upsell at handoff.

Delivery is where the next job starts

• Gallery with a download. Private gallery, full-res download, mobile-friendly. If they can't open it on a phone, they'll text you.
• License terms stated. Personal use, commercial use, print rights - one paragraph on delivery, not a debate after.
• The 48-hour promise. Deliver highlights in 48 hours, the full set on the date you agreed. The promise is marketing.
• The upsell at handoff. Print, album or extended license offered at the moment of delight, not in a follow-up email.

A delivered gallery is a referral machine. Make the last step feel like the best part.